SIMONE is the kind of woman who knows what she wants - and always gets it. This direction celebrates her attitude: classy, confident, and just a little bit dangerous. The spirit of a traditional flemish restaurant, reimagined through a lens of modern femininity and effortless flair.

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Everything about SIMONE feels deliberate - the confident typography, the ref ined color palette, the way deep red and soft cream play off each other like lipstick and linen. It’s sophisticated without being stiff, warm without being nostalgic. Classic, but never predictable.

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The mix of old film shots and flash-lit moments captures SIMONE’s essence: a balance between memory and immediacy. The grain of the past meets the glow of the present. Each image feels like a moment you weren’t supposed to catch - a laugh, a glance, the glint of a glass mid-toast.